Spencer, a white advertising executive, attempts to justify marketing unhealthy processed cheese to low-income African American families. He uses a manipulative 'Disney World' metaphor to argue that the product provides a sense of safety and magic in a harsh environment.
SPENCER: How many of you been to Disney World? It’s real fuckin’ expensive. Why? Because they sell magic. And magic ain’t cheap. But just because you don’t have the cash to go to Disney World doesn’t mean you still don’t wanna give your kids a little bit of magic... see that sparkle in their eyes. T
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