How It Works

Agent Connect is your all-in-one toolkit for finding and approaching industry professionals. Browse our directory of agents, casting directors, managers, and producers. Build personal target lists to track your outreach. Use our cover letter generator to craft tailored approach letters. Log your meetings and workshops to build a comprehensive career history.

**Agents** represent you — they submit you for roles, negotiate contracts, and guide your career. You typically have one agent (or one per medium: theatrical, commercial, voice). **Casting Directors** are hired by productions to find actors for specific projects. They don't represent you long-term but can become valuable allies who call you in repeatedly. **Managers** take a broader view of your career and often help with strategy, branding, and connections. Know who you're approaching and why.

• Keep it short

  Three to four paragraphs maximum. Agents receive hundreds of submissions — respect their time.

• Be specific

  Reference their clients, recent projects, or something genuine that drew you to them. Generic letters go straight in the bin.

• Lead with your strongest credit

  Open with your most impressive or relevant experience. Don't bury the good stuff.

• Include relevant links

  Spotlight, IMDb, showreel link. Make it effortless for them to see your work.

• Match the tone to the recipient

  A boutique agency might appreciate warmth; a major agency expects polished professionalism.

• Never apologise or undersell

  Don't say "I know you're busy" or "I'm just starting out." Be confident without being arrogant.

• Proofread ruthlessly

  Spelling their name wrong is an instant rejection. Check everything twice.

Research is everything. Start by identifying agents who represent actors at your level — not just the biggest names. Look at who represents actors similar to your type and casting bracket. Check their client lists: if they already have someone very similar to you, they may not need another. Aim for a mix of established agencies and newer, hungrier ones. Quality outreach to 20 well-researched agents beats blanket emails to 200.

• Check submission policies first

  Many agencies have specific windows or methods for new submissions. Ignoring these shows you haven't done your homework.

• Use the right channel

  Some prefer email, others want postal submissions or online forms. Follow their stated preference.

• Include a headshot and CV

  Always attach a professional headshot and up-to-date CV/résumé. These are non-negotiable.

• Follow up once, politely

  If you haven't heard back after 2-3 weeks, one polite follow-up is acceptable. After that, move on.

• Track everything

  Use your Target Lists to record when you submitted, any response, and follow-up dates. Stay organised.

Casting directors find actors through agent submissions, workshops, showcases, and increasingly through self-tapes and online profiles. Attend CD workshops and generals when possible — these are audition-format meetings where CDs get to know your work. After a workshop, a brief thank-you note can go a long way. Build your online presence: keep your Spotlight/IMDb current, have a quality showreel, and maintain a professional social media presence. Consistency and professionalism matter more than any single grand gesture.