Don Draper delivers a high-stakes pitch to Lucky Strike executives who are facing a crisis due to new health regulations. Don't objective is to pivot the marketing strategy away from health concerns by focusing on the manufacturing process, creating the iconic 'It's Toasted' slogan to save the account.
LEE GARNER SENIOR: I just don't know what we have to do to make you people understand. The government's got us in a corner. They're telling us we can't say our cigarettes are safe. DON: They're not saying you can't sell them. They're just saying you can't make any health claims. LEE GARNER SENIOR: W
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